Rohlinger Essay Example | Topics and Well Written Essays - 250 words

Rohlinger - Essay Example Rohlinger is a very interesting piece especially due to the sexualized men images that are used to portray the economic state and the way they are designed to appeal the liberated women.Unlike in men, there is much contention on the advertising using women’ erotic images arguing that the message sent is not good. Many people do not resist the use of men’ erotic images in advertising. I am still fascinated by the theory that liberated women mean strong independent women as indicated in the piece of work. The target audience is important in the setting of such an advert and I feel that the sales would not surge up if the audience targeted is in a relationship. I also noted with much interest the role played by ‘gender roles’ in making of advertisements. In setting a cologne advert it was important noting the way men are made vulnerable and so they get the importance of owning the cologne.However, from my own point of view, I do not think that the adverts made using the erotic images can really coerce me to buy something. Say an advert for a burger, even if made by a sexy lady, that does not mean that I will go and buy it. Ladies like dolls and manufacturers have taken that as a good platform to make great sales. This way you find that even as age advances the ladies still remain glued to their dolls and having the real attachment with them. The question that arises is whether the manufacturers really care more than the sales they make from the same.

Essay Example | Topics and Well Written Essays - 1000 words - 81

Essay Example On the onset of the operating of the business demographically our target market is mostly women 25-40 years of age working full-time and earning above average income. We are planning to operate the company in the U.S and following are the strategies that we intend to apply. Our business is called â€Å"Holistically shredded†. We deliver total body and mind transformations via tailored personal training sessions, professional nutritional meal plans, naturopathy consultations and motivational support. Our business will be operating from Hard Candy gym at Sydney CBD. Legal form of ownership is sole trader as it is easy to establish. Our products and services include various personal training sessions, professional nutritional meal plans, and naturopathy consultations and also provide motivational support. Various recreational exercises including squat, leg extension, and others are major part of our products and services. We also frame various nutritional and diet plans for various people; these plans vary accordingly with the interest of individuals (Czinkota, 2012). Furthermore, we also facilitate our customers by motivating and encouraging them to follow their diet plans. We are having separate plans for such individuals to encourage them to follow their fitness and nutritional plans. The target market the health organization would aim at would be a various number of groups of people. One of these aggregations of individuals might be individuals looking to get thinner through legitimate practices and having great to guide them through their weight reduction travel. The other target business sector might be individuals looking to prepare and increase muscle estimate and in addition bulky quality. The other assembly of individuals might be lady, men and adolescents that are searching for great cardio sessions with a qualified mentor. The recreational center will expect to give these assemblies of individuals with the offices and great